If you want your articles to get traffic from Google, then need to learn how to write content that’s optimized for the search engines.
That means that when someone searches for a particular keyword in Google or another search engine, your article appears at the top of the results.
Step 1: Do Your Keyword Research
You can’t just guess what your prospects are typing into the search engines. Instead, you need to use a tool like KeywordTracker.com that will tell you for sure. Simply enter a broad keyword (like “homeschooling” or “online marketing” or “dog training”), and this tool will display hundreds if not thousands of related searches.
Take note, however: the words that get the most traffic are also hard to rank for. That’s because dozens if not hundreds of other marketers are all clamoring for the top spots and their fair share of the traffic.
Focus on the longtail keywords – these are the four or five word phrases that don’t get as much traffic, but they also don’t have much competition. Thus you can get top spots on the search engines with them.
Once you’ve compiled a list of keywords, move on…
Step 2: Write an Article Around a Keyword
Your next step is to choose one keyword and then write an article around it. You should include your keyword in the title of your article, as well as two times for every 100 words of content.
Example: If your keyword is “dog training,” then your article title might be: “The Secrets of Dog Training.”
Step 3: Make Sure Humans Will Enjoy Your Article
Finally, remember ultimately humans are going to read your article – so make sure all your optimizing didn’t make it clunky, awkward or otherwise difficult to read.
And there you have it – how to optimize your content in three quick and easy steps. All you have to do is start writing today, and then watch your traffic grow every time you publish an article online!