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How To Use Facebook Groups For Marketing

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how to use facebook groups for marketing

Want to use a Facebook groupS for business?

Wondering how to promote your products and services in Facebook groups?

Whether you create a Facebook group or join one managed by someone else, you can use groups to position yourself, find new customers, and more.

In this article, you’ll discover how to use Facebook groups to support and market your business.

Facebook groups are a brilliant source of information, community and traffic. They differ in purpose and each have different rules, but essentially they can all be used for the same things: to meet new bloggers, ask questions to the community and to promote your posts.

As with many things in the blogging world – it took me a long time to discover the power of blogging focused Facebook groups. I joined many, but didn’t actively participate in either. 

It was only when I actively  got involved and participated that I began to see the effectiveness of what a group can do, so I was encouraged to join a few more.

Here’s How I Use Facebook Groups to Promote My Posts.

1. If I join a new group, I read the rules first. Usually they are pinned at the top of the group page and give specifics as to when and where posts can be shared. If they aren’t there – contact the admin and ask where to find them. I learnt the hard way when I first joined a large group as I started a posting many times and was given a warning by the admin and got into fb jail for 14 days.

2. I now have a schedule as to when to share. On each day, I will share a link to a relevant post.how to use facebook groups

3. I participate in sharing threads – where you can leave a link and then others can see your post, read and share it. If I share a link in a thread (and I only ever share one), I share at least two or three others from bloggers who are also joining in the same thread.

4. I never post a link directly to the wall of the group.

5. I answer questions that others ask – I’ve connected with several brilliant bloggers doing this. I also don’t reply to questions with offers of advertising, management and courses. I did advertise affiliate blogging course , but I felt its not as effective as promoting blogposts.

6. I never engage in the follow/unfollow tactics during social media link-ups – I follow somebody because I want to, not to get a follow back.

7. I share my post to 20 groups at a time. If you’re thinking of using Facebook groups, do it one at a time to see how much you can handle.

8. If I have a question I will ask it, but rarely do it.

Why Should You Own a Facebook Group

Starting your own Facebook group can be a great idea. I’ve seen quite a few people building successful businesses from Facebook groups. You can also start a Facebook group on a very specific niche. Starting and growing a popular and active groups is a challenge and there is a lot to learn about it. This article isn’t about building groups either. Today we’ll be talking about leveraging other people’s groups as a tool to market your own business, content or products.

How to Find A Relevant Facebook Group

In 2014 Google indexed over 630 Million Facebook groups. I can only imagine there are over a billion groups in 2017. Someone’s done the leg-work for you because there are several groups in your industry. All you need to do now is find these groups and join them. When you log into your Facebook personal profile find groups on the left-hand side of your home page in the explore section.A simple keyword phrase search within Facebook search will also help you find active groups in every niche imaginable.

Participate In The Group

You can’t simply join a group and start spamming your links all over. This strategy applies to forums and it’s the same thing when it comes to Facebook groups. You need to start adding value to that group. People will post questions, thoughts, images, links, news and you need to actively comment on these post. You need to take genuine interest in what’s being posted. This should be easy since the group is relevant to your industry, right?

Start asking questions and answering questions. Comment, like and share. If someone needs help – try to help them out. Even if it means posting a link that isn’t your own. Become an active and contributing members who provides value, get your name out there. People will start following you and asking you for even more advice/help.

Start Networking

As you’re participating in the group you’ll understand that it’s a goldmine. First of all all the questions will give you ideas for future content for your website. You can (and should) interact with other members because they are your perfect customers. Once again, you did join a group that’s very relevant to your business, right? You might even find a great business partner through these groups.

Be friendly with admins and participate in their conversations. This will help you in the future. Group admins can help you promote your business but they can also kick you out from the group. Your best bet is to get to know them and be-friend them. If you’re very active you might become a moderator as well.

Types of Facebook Groups

Facebook groups can be public, closed, or secret, depending on the goal of your business. The descriptions below can help you decide which is right for you.

Secret Groups: Only members will see group posts and the group can’t be found in search. Secret groups are a great way to establish the authority of your business. Secret groups are for very specific members and are often centralized around a service you provide like high-level coaching. You can even have people pay a monthly fee to join your group.

Public Facebook Groups: Anyone can join and everyone can see the group posts. Public groups can attract people who join simply to spam other members with their own content. If you decide to build a Facebook group community around a certain topic or event, a public group may work well.

Closed Groups: Anyone can ask to join, but requests have to be accepted by a group administrator. If you’re not a member of a closed group, you won’t be able to see group posts. This is helpful because you can educate your members with tutorials without giving everyone the ability to see your training. The closed group is the most popular for business.

Things to watch out for in Facebook groups:

There are some incredibly pushy people who will use all sorts of tactics to try and sell you something or promote themselves.

Facebook groups are about sharing. If you want others to engage, then you should set the example. Be generous and genuine in your responses.

Be polite, particularly to newbies. I’ve seen people openly belittle others for asking a basic question and it’s just plain rude. We all have to learn as we are going along.

If you use a scheduler to send out your posts to Facebook groups like I do, make sure that you have got it set up properly.

Don’t expect to be given warnings if you aren’t playing by the rules. It takes a lot of time and effort to run even a small Facebook group.

Conclusion

Groups can be a powerful way to establish your expertise; create an engaged community; and find new customers, peers, and partners.

Want to join an authentic, amazing group of eager and lovely bloggers? Your can find my Facebook group by clicking here:

Will you use Facebook groups as part of your marketing strategy?Let us know in the comments below.

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