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How to Start Online Business From Home

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how to start online business from home

How to Start Online Business From Home

If you’ve wanted to know how to start online business from home I would advise you to begin with asking yourself four questions:

  • Why Do You Want An Online Business?
  • What Kind of Online Business Do You Want?
  • Who Is Your Competition?
  • How Will You  Market/Brand Your Business?

Answering these questions will give you a good basis for how to start your online business and should make it slightly easier to proceed, especially in the early days of building your business.Starting an online business is not for the faint of heart, and with a MILLION and one choices for courses, tools, and mentors, it’s no wonder people get confused when they step out! The truth is, before you make a plan, you first need to understand what KIND of online business you’re going to run because the steps look rather different.

So in the post below, I’m going to identify the most common categories of online business, and give you a step by step list of what needs to happen in order to get it off the ground.

I’ve broken down these questions to give you some help on how to start online business from home

Why Do You Want An Online Business?

Creating (and maintaining) an online business takes commitment. It’s important to take time and analyze your goals. Figure out what you want to achieve and be specific.

Determine your short-term, medium-term, and long-term goals:

  • How will your website generate customer loyalty?
  • What kind of growth would you like to see?
  • How will your website add value to customers?

Without specific goals, you are a boat without paddles. You’ll be floating on the open water without the ability to guide and direct your next step. A changing wind or passing fad could push you off course. Once you are off course, it takes longer to get where you plan to go – if you even get there at all.

What Kind of Online Business Do You Want?

  1. Local business with an online presence: These are fitness gyms, restaurants, dentists, doctors, shops, carpet cleaners, roofers, and the like. People who have a geographically limited customer base but still understand that the Internet is necessary! Whether you sell products or services doesn’t really matter because you have to do it in your area of residence.
  2. *Service provider freelance business: These are virtual assistants, digital marketers, copywriters, coders, graphic designers, web designers, facebook ad strategists, funnel builders, digital marketing agencies, social media managers, etc. There is not a geographically limited customer base but your primary service SAVES your customer time and provides them with strategy, expertise, and a digital asset at the end (i.e. website, funnel, written document, etc.)
  3. Service provider coaching business: These are coaches, consultants, strategists and mentors. These people still give their expertise and time, but not as much their hands (they aren’t BUILDING a website for example). The deliverable are purely mental, emotional, and intellectual and happen within a 1:1 or group program. These people may ALSO be one of the businesses below.
  4. Info product online business: These are course creators who sell a digital product. It’s very common that these people are usually one of the above as well, though some start without any of the above experience.
  5. Digital product online business: Do you sell WordPress themes, Photoshop actions, downloadable planners, resumes, graphics or other deliverable products that are digital in nature? They you have this type of business. Again it’s very common for these people to have this type of business PLUS one or more of the above. These are not courses as much as they are digital assets.
  6. Physical product online business: These are the e comm owners of the world. Whether you sell food, supplements, clothes, jewelry, art, etc. an e comm business is one that exists purely online but sells and delivers physical products that must be mailed out.
  7. Traffic-driven online business: These are bloggers and affiliate marketers. They rely on TRAFFIC to their sites and funnels, and their “clients” are really the brands, partners, sponsors, and JV relationships they have. These people create free content to get views and make money when they make a sale or get a brand to pay them to sponsor a product.
  8. SaaS online business: These are businesses that sell a web or app that has a continuity program. Examples would be ConvertKit, Mailchimp, Clickfunnels etc

Okay so most of you will fall into one category, or several.

Related:How to make money with affiliate marketing

If you are a local business with online presence

  • Build a website with a blog.
  • Optimize your website for SEO.
  • Write blog content that search engines will love.
  • Make a  lead generation funnel that will capture leads from your website and so you can run ads.
  • Run ads (Google and/or Facebook).
  • Use Facebook and/or Instagram for your social media. Pick hashtags that will make you found by your prospects.
  • Figure out what kind of NEW product (digital) you want to offer so you can start capturing non-geographic customers. Then proceed to THAT to-do list and scale!

If you are a service provider with a freelance business

  • Setup your online presence
  • Setup your list of services with an hourly rate (packages can be done later when you know how long things take).
  • Write your about page.
  • Get a general contract to use for your clients.
  • Setup a CRM for your customers (for proposals and invoices).
  • Start prospecting
  • DON’T worry about blogging, list building, funnel building right now. It’s not the fastest way to get work!
  • Help people, solve problems, build your skills, and eventually, you can proceed to one of the ideas below!

If you are this type of provider and you can’t really sell yourself until you have skills (like Digital Marketing skills), you should definitely LEARN how to operate and run all the businesses below.

If you are a service provider with a coaching business

  • Get a WP blog set up and create some content to test your audience and avatar.
  • Create your brand assets (logo, brandboard, hashtags, etc.) and add them to the blog.
  • Don’t get bogged down with creating a beautiful amazing website just now!
  • Plan out your offers (free, low cost, and high-end).
  • Build a consulting/coaching funnel (usually a VSL funnel or auto-webinar funnel) for your high-end offer.
  • Run ads to it and network in groups.
  • Get some clients!
  • With your money, optimize your website with professional photos, and more custom homepage.
  • Join groups and get known as an expert.
  • Pick your social media channels – Facebook, Instagram, Twitter, Pinterest.
  • Write content (or do video) to get seen by social media and SEO. Post is on your blog.
  • Do guest posts and interviews and send everyone into your funnel from your bio.
  • Write a book or speak.
  • Consider another type of business (infoproduct) to scale! Use your clients needs as a platform to figure out what that might be.
  • Consider finding programs to become an affiliate for to supplement your income.

If you are an info-product or digital product business

  • Get a WP blog set up and create some content to test your audience. Add content upgrades and run ads for data.
  • Create your brand assets (logo, brandboard, hashtags, etc.) and add them to the blog.
  • Don’t get bogged down with a website right now. A blog is fine.
  • Plan out your offers (free, low cost, and core).
  • Build out your free offer lead gen funnel and start growing your list through ads and by adding the entry of the funnel to your blog.
  • Plan out your first product and what it will include. Start with a core offer (and skip the low cost for right now).
  • Outline it and make a sales page and order form and launch it to your list. See if you can PRESELL it.
  • Build it as you go (only possible in some cases).
  • Get feedback.
  • Figure out what type of funnel you need for this product, and build it. In most cases, THIS is when you’ll need to create a low-cost offer to make the funnel work. But now that your core offer has been tested, you can come up with a better low-cost offer because you have feedback.
  • Run ads to the funnel.
  • Pick your social media channels – Facebook, Instagram, Twitter, Pinterest.
  • Write content (or do video) to get seen by social media and SEO and to make more entry points to your funnel.
  • Do guest posts and interviews and send everyone into your funnel from your bio.
  • Write a book or speak. Send people into your funnel.
  • Repeat the cycle with each new product you put out!

At any point, you can get your website more optimized but it’s not necessary to have a fancy website to succeed in this space!

If you are a physical product online business

  • Get a WP blog set up and create some content to test an audience to see what they like (run ads to it for data).
  • Create your brand assets (logo, brand board, hashtags, etc.) and add them to the blog.
  • Plan out your offers (free, low cost, and high-end) – figure out your manufacturer, pick-pack, fulfillment, etc.
  • Build out your free offer lead gen funnel and start growing your list and run ads to it, even before the store is ready.
  • Setup your basic get-it-done store website.
  • Try to sell your product through email to your list when the site launches.
  • Figure out what your best selling products are.
  • Build a funnel for those!
  • Get on Pinterest, Instagram, and Facebook, and possibly YouTube.
  • Use them to create content and build more entry points into your funnel.
  • Optimize and pimp out your store with the products people love.
  • Start blogging for SEO purposes.
  • Create more funnels!

If you are a traffic-driven online business

  • Get a WP blog set up and create some content to test an audience to see what they like (run ads to it for data).
  • Create your brand assets (logo, brand board, hashtags, etc.) and add them to the blog.
  • Setup a free offer to build your list.
  • Run ads to your free offer.
  • Pick your social media channels that you will focus on.
  • Pick your favorite affiliate marketing opportunities.
  • Run ads to viral videos and blog posts and your free offer.
  • Get as MANY views as possible to your content that’s littered with ads and affiliate links.
  • Network with other influencers and businesses to find brand partnerships.

If you are a SaaS online business

  • Get a WP blog set up and create some content to test an audience to see what they like (run ads to it for data).
  • Create your brand assets (logo, brand board, hashtags, etc.) and add them to the blog.
  • Setup a free offer to build your list.
  • Run ads to it.
  • Pick your social media channels.
  • Put out content regularly to keep the audience hot and growing.
  • Find a UX wireframe developer.
  • Plan out your service or app.
  • Work with a designer and a coder to bring the wireframe to life.
  • Don’t stop engaging and putting out free content.
  • Build the damn thing.
  • Plan a launch.
  • Launch it at a special price!
  • Build info or digital products around it that will add additional revenue. Or consider making it all free if your SaaS really solves a problem. If your content can drive signups, it’s best to leave most of it free until you’re stable!

Related:How to start a blog and make money

Who Is Your Competition?

  • What other voices are out there talking about the same topic?
  • Is the market full of people talking about the same thing?
  • How can you make the topic new and fresh?
  • What is it that you have to offer that your competitors don’t offer?

There are a lot of voices out there crowding the streets. Analyzing your competition helps you find your unique voice. It helps you make your voice louder without shouting and fizzling out.

If you are a trusted voice in the industry, customers will listen to what you have to say.

Scoping out the competition will aid you in developing strategies to help customers come to you first.

Don’t expect to be top-dog right away. It takes time. A correct understanding of your goals and your competition, will help.

How Will You Brand Your Business?

Having a website is more than the content on the page. It is the visual and aesthetic qualities of the actual site. The colors and logos you use can either draw people in or cause them to click away.

If your site is tacky with cheesy graphics, even if you have the best content in the world, people won’t stick around. Visit a variety of websites and make notes of what you like or don’t like about them. What features are awesome? What stink?

Chances are you’ll start to see that a sleek, simple design is best. Find themes that resonate with your preferences, then modify and tweak them.

Choose colors you enjoy and that are complementary. You only need about two colors. And don’t use light text on a dark background. It is easier to read a light background.

If you are starting a website to help support your current brand, make sure the site looks like the current brand.

A picture is worth a thousand words, right?  So, give people visual cues that your blog is associated with your business.

If your business has a blue and green logo, but your blog has blue and red as its main colors, a customer may not realize the two are related. Don’t make your customers work for it.

Having your own business and being able to work from home is a great way to earn an income on your terms.  Don’t get me wrong it isn’t a walk in the park but once you have an established online business the sky truly is the limit.

Liked this post on how to start online business from home? If you have answered yes and are ready to jump in to create your online business my advice would be to join my preferred learning platform at four percent group 

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