So What Are Long Tail Keywords?
Long tail keywords are basically keywords that contain the main keyword plus 3 or 4 extra words. For example if the main keyword was ‘cars’ an example of a long tail would be ‘buy used cars from Japan’.
So Why Are Long Tail Keywords Important For SEO?
Good question and the answer has to do with their level of competitiveness. Most long tail keywords are linked with low competition in the search engines. Well you may think “so what, hardly anyone searches for ‘buy used cars from Japan’ or ‘dog training in Montana’”. You’re right, but what if you had 50 pages that all targeted different long tail keywords? Let’s say the average amount of visitors that one of those keyword brings in a month is 100. Multiply that by 50 and you’ve got 5000 unique each and every month.
Now tell me this, how hard do you think it would be to rank for those keywords? Easy! That’s right, most long tail keywords are incredibly easy to rank for in the search engines. In fact on many occasions all that’s required would be to upload a page that has content targeted towards a long tail and as soon as it’s gets indexed, you may find it ranking on the first page immediately.
Don’t get me wrong, I’m not saying you should forget about targeting your main keyword and just focus on the long tails. By all means you should still have a page – usually your home page – that targets the main keyword for your niche, but you have to realize that almost all of the time it’s going to require a lot of SEO before you see any real traffic coming from that particular keyword. So, why not at the same time, build pages that will gain traffic faster and act as window pages into the main heart of your website?
How to find long tail keywords free
In this guide I show you step by step 6 keyword resources I use to find this long tail keywords.
Let’s dive in with keyword tool #1:
Ubersuggest grabs information from Google Suggests. This tool a lot more keyword suggestions.
For example, when you type the keyword “cars” into Google you get a list of suggestions like this:
But when you enter a keyword plus a letter, Google suggest gives you yet another list of keywords
However Ubersuggest scrapes all the data instead of you typing “cars b”,”cars e” etc.
To use it,go to Ubersuggest.org and enter your keyword
The tool will spit out hundreds of suggestions:
Most of the keywords won’t be catchy but several will.
Soovle.com is yet another great tool to mine long tail keywords.It’s very easy to use and it shows you keyword suggestions from Ask.com,Youtube,Google Suggest,Amazon,Wikipedia.
Go over to Soovle and enter your preferred broad keyword into the search field:
Then enter your broad keyword “dogs” to find dog related keywords.
Soovle will automatically display suggested results from different websites.
Download the results in a CSV file by clicking the download icon on the top:
This is one of my favorite tools because it shows you keyword ideas from sites that keyword planner probably overlooks.
This is my all-time favorite keyword research tool because it is helpful for finding question focused keywords.
Just go to answerthepublic.com and type your keyword into the click “Get Questions”:
The tool will spit out somewhat questions about your topic:
Quora is similar to Yahoo answers except that the responses are actually full of great information.
First create an account:
Once you are in, enter your broad keyword into the search bar:
Then it will show you the most popular questions on that topic:
Use some of the questions to brainstorm new keyword ideas in your niche or simply use the questions themselves for blog posts.
These are great keyword ideas for blog posts and video content.
5. Keywordtool.io-Get 750+ Google Keyword Suggestions For Free
Keywordtool.io is similar to Ubersuggest because it grabs the same results from Google Suggest but only differs in the sense that it puts a character before the keyword itself.
For example if you search for “weight loss” it also search for “a weight loss”, “b weight loss”.
This means you get more long tail keywords for your content marketing.
This is one of the tools you can also utilize to find long tail keywords. Its not really popular but shows you keywords that tend to correlate with each other.
For example, people that search for make money online tend to also search for:
- Affiliate marketing
- Internet marketing
Google correlate shows these “correlated” keywords.
Step 1: Go to Google Correlate.
Step 2: Enter a keyword into the search field and click “Search Correlations”:
Step 3: Check out the keywords listed under “correlated with keyword”:
Step 4: Click show to discover more keywords:
These are awesome seed keywords that you can use in Google keyword planner and other keyword research tools listed above.
And you are done.
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