If you’re like a lot of internet marketers, then you’ve probably thought about getting an email marketing software.
Most people eventually narrow their choice down between the following two products:
They are both great products. However, after using both of these email marketing platforms extensively for the past months, I’ve discovered that one of these products actually holds a surprising advantage over the other.
Read on to find out which one…
Overview of Getresponse
This email marketing software does a really good job of email automation. That’s largely due to the following 5 features and more:
- Landing Pages: If you want to be able to create landing pages, you’ll need to go with GetResponse, as Aweber doesn’t offer the ability to build landing pages.For me, this is a deal breaker as it’d take hours coding landing pages manually, and the landing page editor on GetResponse makes it quick and easy to build a landing page that matches our design.
- Third Party Integration: GetResponse does a great job of integrating with 3rd party services. They have an ‘App Center’ which features various eCommerce and social sites that you can gain subscribers from, and the functionality is excellent.You can also do the following integrations: salesforce, integration social media integration,State of the art API
- List Building and Management: Getresponse provides a vast array of options for managing and segmenting your list.GetResponse will also allow you to add them to your various lists, making list management a breeze. The contacts will be required to confirm they wish to be added to these lists though, to be compliant with the relevant rules.
- Email marketing: Email marketing and promotion, in its easiest form, does not require a great deal of work when a campaign has been set up. But if you want to really make the most of your campaigns and generate a high ROI, learning to manage your subscribers effectively is essential.And getresponse has some great tools to help you.For example it offers: autoresponders, email templates, RSS to Email, Perfect timing
- Analytics and Optimization: GetResponse provide ample graphs and tables to help track emails.The usual data is available – email open rates, unsubscribe rates, which links were clicked etc. GetResponse edge this as they have put a great emphasis on their ‘Intuitive Email Intelligence’, which really delivers.
GetResponse has several different pricing plans:
Despite these great advantages, however, there is one problem with Getresponse. Namely, the GetResponse interface comes across as more ‘salesy’ and ‘cheesey’ to me, and there doesn’t seem to be a natural flow to how elements stack up on the web page.I much prefer the user interface in AWeber.However that may not be a big deal for most of you out there, but those who want simplicity will want to take note.
Overview of Aweber
This is also a great email management software. In particular, this product shines as much as Getresponse. What’s more, it also comes with these neat features:
- User Interface: The AWeber user interface is clean and pleasing to the eye. There is a logical menu, and there is always help on hand.
- Message Types: From the main Messages tab in the top menu you can access each of the different types of message:drafts,legacy followup,broadcasts,blog broadcasts,campaign(BETA)
- List management: You can have as many lists as you like in your AWeber account. And each list has its own dedicated Follow Up series.If you have multiple lists, you can create an automation rule to automatically subscribe or unsubscribe someone from one list when they subscribe or unsubscribe to another list.
- Landing Pages:Landing page creation is possible, but only with the integration of a third-party service like Instabuilder
- Email Newsletters:Simple enough for newbies with advanced options for experts.
Pricing is based on the number of subscribers.
This product is solid, which means you’re likely to find any glaring faults with it. However, those who send messages internationally in different time zones may be disappointed. That’s because if you choose to send your message at 10 am UK time then a subscriber based in San Diego would receive the message at 2 am. This could have an impact on the open-rate of your messages if you knew that the best time to send messages was at 10 am local time.This would involve some manual work on your part each time you sent a message, so I don’t think this is good.
Now, I did find a way to get around this tiny flaw. If you want to good open rates, you can probably create segments of your list based on timezone or country to get around this problem.
Aweber vs. Getresponse: Which One Wins?
As mentioned at the beginning of this article, both of these are solid products. However, overall I’d have to award getresponse as the best overall best email marketing software. That’s because getresponse is fairly cheap as per subscriber count. Plus, this email automation software also allows you to create landing pages without baring extra costs of an external landing page.
Bottom line, if you’re looking for the best email marketing software, then you won’t go wrong by choosing Getresponse. Check it out for yourself by going to www.getresponse.com.